SEO has always had its fair share of slightly underhand & suspect methods & practices – but there is one method in particular that I think is particularly wrong, and that is article scraping – using software to steal parts of articles, to use as content, without showing the full article including the resource box.
We can but analyse for ourselves; do our utmost with whatever data and observation we can collect from the statistics of our own, and third party sites. Three things that you’ll likely be using to develop and build your site are; article writing, high quality content, and linking strategies.
Write an article between 300 – 500 words about a subject you are passionate about. This article does not have to be about your niche though you can write about it if you want. I recommend you don’t because you don’t want the article to outrank your site. If you decide to use your niche that is OK, but don’t use your website keywords in the article body and never try and sell anything in your articles. They should be filled with value that others would love to post on their sites. A sales article will never get you any bonus back links like a value based article does.
If you read the terms of use, EzineArticles state very clearly that publishers are not permitted to use the article unless they use the whole article including the resource box. As far as I’m concerned, copying parts of articles, or using the whole article but without the resource box, is theft.
Submit your article to the article submission sites. I have heard a lot of people say to post to multiple article directories. This is fine, but I recommend you post a unique version of your article to each site to avoid the duplicate content filter at Google. I also find the best article directory to be EzineArticles, but that is my opinion and I advise you to test your own results to see if they are the same for you.
Back links. Back links are not a quick solution for increasing the presence of your site, but like articles, rather for the long-term. You’ll require patience, but pointing to your site can be an extremely large lever in terms of the amount of effort you put in. It may take a while signing up to some of sites, but as I said they’ll certainly pay off in the long run. Consider them a marathon, not a sprint.
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