I get a lot of questions about what SEO tools I find beneficial and what tools I use. The fact is I use a lot of software, and I hate to really say any specific one is better than the other, but I thought I would write an article that describes what type of tools you need to at least get started in SEO. The fact is like any trade you are going to need tools, and some do require an investment.
The first tool that everyone needs is something to do keyword research. You can use a complex tool like Wordtracker or I like to use the Google Adwords Keyword Tool. I mean first of all the Google tool is free. On top of that it really gives me the info I am looking for. I don’t need all the how complex is getting to the top information, I just need the number of searches that are done.
Probably after keyword research the most important thing you will need is some tool that will help you build links. Anything from a tool that helps send emails to webmasters requesting links to a tool that actually builds links for you. There are also a lot of courses out there that teach you link building strategy. You need to get as many of these tools as you can.
The last thing you need is something that will check your ranking in Google. I use a tool that will actually scan the first 1000 results on Google and tell me where I rank. This way I can see if my sites are moving up or down. The best part is that this tool is free. You can find it by searching Google SERPS on Google and it is on page 1, not number 1.
To conclude there are a lot of tools for SEO and you have to wade through the sales letters to find out if they will truly help you. Most people that sell SEO tools are SEOs and internet marketers themselves and they make money by selling their tool. Make sure the tool is of value to your methods of SEO before spending the money. Like I said earlier I really thing courses on link building are your best deal.
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