Studio Semaphore is a specialist wayfinding and graphic design team led by Jess Caffin and David Williamson. At Semaphore, successful design outcomes begin with research. Before commencing any design, we observe the context and work with our clients to understand their needs and expectations, and reveal all project challenges and opportunities. This initial critical analysis helps establish an agreed brief upon which we can develop a considered design response. In direct response to the project’s context and parameters, we generate ideas and themes to inform each element of the design. In collaboration with our clients, we then evaluate these concepts until the best suited direction is reached. Semaphore then carefully refines its design response, mindful of all interfaces within the broader project. This honing enables us to meet both the studio’s and the client’s quality expectations, and to realise a solution we can smoothly implement. During project implementation, Semaphore drives the design output to suit project programmes and ensure the final product fulfils its requirements and accomplishes what it sets out to achieve.
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